Nike “Make Em Talk”

Our collaboration with Nike was centered around a singular objective: to elevate the 2023 WNBA All Star Weekend by creating the most buzzworthy event of the summer, while paying homage to Nike's roster of WNBA athletes. Leveraging the tagline "Make Em’ Talk," we curated a bespoke tea party-themed environment. Within this space, attendees were afforded the opportunity to personalize their experience by customizing t-shirts, socks, and bucket hats using a combination of tea dye techniques and Hovercraft designed screen-printed graphics. Complementing this feature were exclusive, custom tea-dyed Air Force 1 sneakers, available for purchase alongside a selection of macaroons and iced tea. The apex of the weekend was marked by interview conversations with WNBA athletes, as they shared insights into their inspirations and passions within the realm of professional basketball.

Producer Responsibilities: SOW, Budget, and Schedule Build // Client Management // Travel Logistics // Venue Coordination // Internal Team Management // Daily Standups Lead // Fabrication Partner Communication // Spatial, Motion, Graphics, and Videography Production Lead

Partners

Hovercraft

Nike