AT&T | Connected Canvas

In collaboration with Wasserman Media Group, Hovercraft built an interactive experience utilizing Miami Heat game data to create generative art. Engaging fans through a QR code scanning process, attendees transformed their mobile devices into kiosk controllers, enabling them to select from four distinct concepts. These concepts incorporate API integration, GAN training, and stable diffusion to produce dynamic visuals that evolve throughout the season. The subsequent phase of this project incorporated user movement, allowing fans to seamlessly toggle between art and data views.

Highlighted in Forbes and Sports Business Journal, AT&T’s Connected Canvas stands as an accessible and immersive feature within the Miami Heat arena, offering fans an unparalleled interactive experience.

Producer Responsibilities: SOW, Budget, and Schedule Build // Client Management // Travel & On-Site Install Logistics // Venue Coordination // Internal Team Management // Daily Standups Lead // Fabrication and API Partner Communication // Design and Development Production Lead

Partners

Hovercraft

Wasserman Media Group

AT&T