Nike Sport Research Lab | Nike Form

In collaboration with the Nike Sport Research Lab team, Hovercraft co-conceptualized and engineered a cutting-edge running analysis experience integrating state-of-the-art motion capture technology. This innovative solution offers users valuable insights into optimizing their running technique. Following a two-minute run, the system generates a personalized running profile, providing tailored recommendations from the Nike Training Club as well as drills and footwear suggestions aimed at enhancing form.

The pilot program's exceptional performance led to its widespread adoption on a national scale. Presently, the initiative operates in five strategic locations across the United States, continuing to empower runners with actionable insights to elevate their performance and minimize injury risk.

Producer Responsibilities: SOW, Budget, and Schedule Build // Client Management // Travel Logistics // Venue Coordination // COI Procurement // Internal Team Management // Daily Standups Lead // Fabrication Partner Management // Spatial, Motion, Development, and Videography Production Lead

PARTNERS

Hovercraft

Nike NSRL