Morton Salt | Erase Food Waste

As featured in Adweek, this WebAR application aimed to combat food waste by empowering users to explore various vignettes from the comfort of their homes, highlighting commonly wasted food items alongside accompanying recipes.

From a developmental standpoint, this project challenged us to push our creative boundaries. Unlike typical WebAR applications, which often feature minimal 3D assets to prevent performance issues, we innovated solutions to optimize models while adhering to poly count limitations. The result surpassed our initial vision, delivering hyper-detailed vignettes that immerse users in a larger-than-life experience, exceeding expectations and fostering meaningful engagement.

Producer Responsibilities: Schedule Build // Deliverables and Deadline Management // Userflow Creation // Quality Assurance Testing // Client Management // Design, 3D, and Developer Production Lead // Contractor Agreement Documentation

PARTNERS

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Mortan Salt