H&M Signature Wall Times Square

Over a year in the making, Hovercraft partnered with H&M to create a stunning three-story, ambient-lit installation that seamlessly merges art and technology, offering customizable animations to adapt to seasons and events via our team’s custom built visualizer control app. With over 600 meters of addressable LED used and 40 Enttec Octos, the programming and installation of this build required meticulous engineering in every aspect.

Producer Responsibilities: SOW, Budget, Schedule Build, and COI // Client Management // Travel Logistics // Permitting Coordination // Building & Construction Partner Communication // Internal Team Management // Daily Standups Lead // Fabrication Partner Procurement and Management // Spatial Design, Lighting Animation, and Development Production Lead

Partners

Hovercraft

H&M

Bednark