Adidas | What’s Your Faster Than?

Looking for a way to give customers at locations across the U.S the ultimate training experience in Adidas’s SL 20 and Ultraboost shoes, Next/Now created a mixed reality training activation that allowed users to step onto the treadmill and find their ‘faster than’ speed. As the user ran, they received realtime integrated feedback that tracked their performance. Utilizing softwares Notch & TouchDesigner, the team worked strategically to bring this three-week timeline project to life.

Producer Responsibilities: Schedule Build // Hardware Procurement & Shipping // LED Vendor Procurement // Beta Testing Location // Day-to-Day Client Management // Travel Logistics // Daily Stand-Ups Lead // On-Site Install Lead

PARNTERS

Next/Now

Match Marketing Group

Adidas